Investment advisors that are held to the suitability standard are only required to make suggestions that align with the client’s best interests. Rules concerning conflict of interest disclosure are not as stringent as they are with the fiduciary standard.
CFP® certification is a voluntary certification granted in the United States by Certified Financial Planner Board of Standards, Inc. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. Individuals who become certified are required to complete continuing education.